KenTraq — Brand Intelligence for Marketing Teams
Kenpath's brand intelligence product · In use at Dubai Islamic Bank
In every market, competition now plays out in public. A rival launches an offer, a peer picks up a cultural moment, a competitor quietly shifts its tone, and all of it happens on social media within minutes. By the time a marketing team hears about it through a weekly review or a colleague's screenshot, the moment has often passed. Kenpath built KenTraq so that marketing teams can see what the brands around them are saying while it still matters.
Too much happening, in too many places, to follow by hand
Brands now speak across several platforms at once, in several languages, many times a day. Keeping up manually means someone scrolling feeds and forming impressions, and even a diligent team can only cover a handful of accounts. The harder part is not seeing a post but understanding it: what it is really for, who it is aimed at, what it is asking people to do, and how it fits a wider pattern. That reading, repeated across every competitor and every channel, is where the insight lives, and it is exactly what manual monitoring cannot sustain.
A live view of the market, read the way a strategist would
KenTraq, Kenpath's brand intelligence product, gives marketing teams that view, and it is now in use at Dubai Islamic Bank. It follows the public social accounts of the brands a team chooses to track, collects each post as it goes up, and reads it the way a strategist would: what it says, what kind of content it is, who it is aimed at, the tone and emotion it is reaching for, the offer or call to action, and the campaign or cultural moment it belongs to. Posts in other languages are translated automatically, so nothing is missed because of the language it was written in. The result is a live, filterable feed where the full analysis sits next to every post. Every Monday the team receives weekly intelligence digests, one across the whole market and one for each brand, and when several competitors begin moving toward the same theme at once, KenTraq flags it as a market signal, points to the gap they leave open and alerts the team by email or Slack. The team spends its time deciding what to do about what it sees.
The result
A marketing team that sees competitor moves as they happen, with intent, audience and offer already read, and can choose to respond, match or hold in real time rather than days later.
The system runs in the background without manual effort, archives every post it collects, and produces reports that can be exported and shared with stakeholders. Coverage extends to new brands and platforms without a rebuild, so the picture grows as the questions do.