KenTraq — Brand Intelligence
Marketing Tech
Brand intelligence that turns every competitor post into strategy-grade insight. Live monitoring, AI analysis of each post, weekly digests and market signals for marketing teams.
KenTraq is Kenpath's brand intelligence product, built so marketing teams can stop watching competitors and start out-thinking them. In use at Dubai Islamic Bank, it turns the public social activity of the brands a team follows into a live, structured view of the market: every post collected as it goes up, read for what it is really saying, and brought to the team while there is still time to act.
What KenTraq gives a marketing team
Competitor moves, in minutes
When a brand launches a campaign, the intent, audience and offer are already read. The team can respond, match or hold in real time, not days later.
Every post, read like a strategist
Each post is understood for its summary, content type, audience, tone, emotional aim and campaign theme, so no one has to read feeds to form a view.
Gaps worth owning
See which products and audiences brands are pushing, and where the conversation is left open for your own voice.
Tone and messaging, benchmarked
A live picture of how brands position themselves emotionally, so a team can differentiate on purpose instead of following by accident.
Cultural moments, seen early
Seasonal and cultural activations surface as they happen, giving the team time to plan ahead or get there first.
Any language, one view
Posts in more than 100 languages are detected and translated automatically, so nothing is missed because of the language it was written in.
From a wall of posts to a market signal
Following a market by hand means scrolling feeds and forming impressions, and even a diligent team can cover only a few accounts. KenTraq changes the unit of work. The system follows the brands the team chooses, collects each new post and reads it automatically, so the team starts from understanding rather than from raw content. A live watchlist can be filtered by brand, platform, content type or date, with the full analysis beside every post. Each Monday, weekly digests give a market-wide briefing and a breakdown for each brand, and when several competitors move on the same theme at once, KenTraq surfaces it as a market signal and points to the gap they leave, with alerts by email or Slack. Reports export to CSV and PDF for sharing with stakeholders, and coverage extends to new brands and platforms without a rebuild.
Kenpath's role
KenTraq is Kenpath's own product, designed, built and operated by Kenpath. For each customer, including Dubai Islamic Bank, Kenpath sets up monitoring for the brands and channels they choose, runs the collection and analysis pipeline, and delivers the watchlist, digests and alerts to the marketing team, with models tuned for social media and digital marketing.